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James is a beef and sheep farmer in the UK and he is UK country manager at Breedr an Agricultural Software company. James studied at the Royal Agricultural University at Cirencester, and before working at Breedr led the farms team at an insect farming company. Breedr is co-leading the WP4 data collection and is working with trial farmers in Scotland, before rolling out the data collection system across the project’s countries. The easy to use app allows farmers collating information about the welfare of their sheep and goats to be done easily in the field, improving the quality of the data collected and allowing for correct data analysis.