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Integrating innovative TECHnologies along the value Chain to improve small ruminant welfARE management

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TechCare’s People: Ian Wheal!

Hi! I am the CEO of Breedr and Business Owner. I have a BEng, BSc (Computer Science) and MBA (London Business School), worked in agriculture, technology, data and business development for the past 18 years. I have experience expanding businesses to the US, Australia and UK. I started Breedr in 2018 with the simple aim of helping farmers like my parents prove the quality of their livestock and earn a greater share of the returns and profits. I will lead Breedr’s overall involvement within TechCare, managing both internal responsibilities and working alongside other project leaders.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 862050

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